Leveraging Marketing Automation to Convert More Leads

Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.

Targeted marketing is all about sending the right message to the right people at the right time. Properly segmenting your business contacts using the right variables enables you to target everything better – from PPC campaigns to emails to landing pages. A marketing automation platform addresses the automation and management of your contact database, email marketing, customer nurturing and other workflows. You can get complete insights into your marketing efforts, while nurturing quality leads into paying customers.

Here are some of the major Marketing Automation solutions that are sure to boom in the coming years:

1. Email Marketing: Create attractive email campaigns fast with unique, customizable templates. Marketing automation system allows you to replace an email service provider (ESP), while optimizing the deliverability with automated CAN-SPAM compliance, email testing, SPAM analysis, custom email authentication and more.
2. Drip & Trigger Marketing: Centralize your prospect behavior with Drip & Trigger Marketing. These kind of targeted campaigns enable businesses to start a series of time-based communications. Trigger campaigns are often instigated by the receiver behavior (clicking on a hyperlink), making it easy for marketers to configure business rules that streamline the business communications.
3. Lead Generation & Management: Stock your pipeline with a steady flow of sales-ready leads using automated landing pages, search connectors and form builders. Marketing automation allows you to use lead scoring, prospect tracking, grading and lead nurturing, ensuring that the hot leads go to the right reps – always.
4. CRM Integration: Maximize the effectiveness of your marketing processes by integrating the marketing automation platform with a CRM system. This enables marketers to build marketing programs that drive targeted traffic, prioritize leads and measure results effectively. It aligns the sales, marketing and customer service teams, improving the ROI significantly.

Increase your ROI and convert more Leads

Understanding the strengths, limitations and purpose of your marketing automation platform is key to driving 100% positive results. The more targeted your messaging, the more likely you are to see an increase in your conversion rates. While your marketing automation platform might be the core of your marketing processes, it is important for you to identify the right complementary tools based on your business needs and objectives.